‘ZAMBIA IS BACK’ INVESTMENT PROMOTION CAMPAIGN LAUNCHES

The new initiative seeks to promote and facilitate additional investment into Zambia, which has introduced a raft of pro-business measures and incentives since the election of President Hakainde Hichilema in August 2021.

Lusaka, 31 October 2022 - The ‘Zambia is Back’ campaign has officially launched in support of Government efforts to market the country to investors. The campaign aims to attract businesses interested in priority sectors, which are expected to drive economic growth and job creation under the New Dawn Administration.

Through a combination of digital platforms, in-person engagements and investor briefings the campaign seeks to inform investors about recent changes in Zambia’s business environment and champion its unique advantages.

Among the industries to be prioritised are agriculture, manufacturing, mining, ICT and energy.

Speaking on the launch ‘Zambia is Back’ spokesperson Choolwe Chibomba said, “We all know that Zambia has a lot to offer in terms of natural resources; a young, driven workforce; political stability and preferential trade ties. Through the Zambia is Back campaign, we will work to showcase the best of what our country has to offer, as well as provide practical insights and directions on how to invest in the country.”

The ‘Zambia is Back’ campaign is the latest initiative from the New Dawn government to drive economic growth within the country. Commenting on the launch of the campaign, Trade Minister Chipoka Mulenga said the government was delighted with efforts to promote investment in Zambia.

“This campaign is a key pillar in our efforts to restore Zambia’s economic reputation and channel investment into productive sectors that can deliver mutual benefits for businesses and citizens. Ensuring that Zambia has an attractive and competitive environment for business is essential for delivering on our potential as a nation and ensuring that citizens have job opportunities and better living standards.”

Recent pro-investment measures introduced by the government include revisions to the mining royalty rate regime, reform of support to the agriculture sector and targeted tax concessions in manufacturing, as well as waived visa fees from various countries.

More information on the campaign is available at zambiaisback.com. You can follow the campaign on social media: Twitter (@ZambiaIsBack), Facebook (@zambiaisback), and Instagram (zambia_isback).

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